We were unable to find any figures on Playrix’ profit. The sharp decline in click prices on the major platforms, on which we reported in March.ĭmitry Bukman told Bloomberg in 2019 that the lion’s share of Playrix’ revenue stems from in-app purchases, and only three percent of income comes from in-game ads. That performance meant that Playrix had surpassed its total revenue for 2019 by the end of August 2020.
In the first eight months of 2020, founders Dimitry and Igor Bukman (35 and 38 years old) told Bloomberg in September that its revenue exploded by 60% to USD 1.75b. Playrix, however, was able to profit more from this development than the competitions. Spurred on by the fact that as people around the world were confined to their homes for weeks or months they turned to games as a way of passing the time, global mobile gaming revenue posted larger than expected growth in Q, according to app analytics service provider Sensor Tower, 27% to USD 19.3b. The most recent growth spurt for Playrix was certainly (positively) impacted (like everything else at the moment) by Covid. The global ranking of mobile gaming publishers for the first three quarters of 2020 (Source: App Annie ) USD 1.75b in revenue in eight months In fact, the only company it failed to make more money than (with games) in the first three quarters of 2020 was Chinese mega-company Tencent. In doing so, the Russian company, which is now headquartered in Dublin, passed industry heavyweights Activision Blizzard, Zynga and Supercell. Almost completely off the radar, Playrix went from 7th to 2nd in the list of biggest global mobile gaming company for 2020 in terms of revenue according to app analytics tool App Annie. OMR traces the story of this hidden champion and shows what (sometimes controversial) means it has employed to help it become Europe’s largest gaming app publisher. Despite the fact that the Playrix story is spectacular, it’s largely unknown beyond the gaming industry. In the two decades that followed, they’ve turned it into a billion-dollar company.
Two Russian brothers started off creating video games in their bedrooms.
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